In ten days, the shirts generated the highest revenue for the Foundation, exclusive of the Run or large gift. Online fundraising increased by 126% and total revenue by 720% over 2021, going on to sell over 67,000 shirts in total. And 85% of shirt purchasers had never previously supported the foundation. This campaign was a contributor to NFA’s bronze win for 2022 PR Agency of the Year.
To engage younger Canadians to raise money for cancer, The Terry Fox Foundation launched “I’m Not a Quitter”. The Foundation partnered with artist Douglas Coupland to modernize its brand and the design of its annual Terry Fox Run t-shirt.
This campaign was a contributor to NFA’s bronze win for 2022 PR Agency of the Year.
